Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's simple to set up and less prone to advertisement blockers.
1. Extra precise information
The traditional technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides online marketers extra possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid online marketers make even more educated advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are usually obstructed by ad blockers, which can lead to data collection disturbances and unreliable results. Server-side monitoring allows companies to bypass these constraints and supply accurate, regular information that is much less vulnerable to disturbance.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is essential considering that brand-new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate information hauls prior to it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will certainly not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.
In addition, server-side tracking enables you to catch individual information straight by yourself servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your internet site's server what events to tape-record. This data is then sent Snapchat Ads ROI tracking to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to collect information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the internet site's very own server, bypassing web browser constraints. This suggests that information collected by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the extent of information management and gives organizations much more control over transmission, making it normally extra dependable. Consequently, it's less susceptible to data difficulties triggered by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the web server. This enables you to have even more precise data and assists guarantee compliance with privacy policies such as GDPR. Furthermore, it also avoids the tracking limitations imposed by browsers and ad blockers.